Top 5 Delivered Meal Kits and Specialty Foods Apps in New Zealand (Q2 2025)

In the second quarter of 2025, the Android platform in New Zealand saw varied performances among the top delivered meal kits and specialty foods applications. Here’s a closer look at the trends:

My Food Bag experienced fluctuating weekly downloads, starting at 206 and peaking at 405 by late May.

HelloFresh: Meal Kit Delivery maintained a relatively stable download rate, averaging around 80 downloads per week. However, its weekly active users decreased from 6.8K to 3.4K by the end of June.

Vivino: Drink the Right Wine showed consistent revenue growth, reaching $33 by late June. Weekly downloads were stable, with slight increases in user engagement, concluding with 99 active users.

Wonky Box saw a gradual increase in downloads, starting from 10 and reaching 79 by the end of the quarter.

Lastly, EveryPlate: Cooking Simplified had minimal download activity, with a modest count of active users hovering around 35 throughout the quarter.

These insights, powered by Sensor Tower, offer a snapshot of the competitive landscape for meal kit and specialty food apps in New Zealand. For more detailed analytics, visit Sensor Tower's website.